During my internship at Foxontherun in 2013, I worked on a project for InAxtion. We had to do a redesign of the InAxtion website. Together with the Art Director we designed a new website.
Because of its branch a rougher and tougher look would fit best. Bold type and a bold iconset would work better, together with somewhat desaturated photographs.
Most images speak for themself what their purpose are, expect number one perhaps. InAxtion also wanted us to sell the story of their employees. It was my job to create a page for this. I chose for large images, because a picture is worth a thousand words. If people want to read more they can unfold a text area. To pull visitors even more into their stories we wanted to make the text read by InAxtion employees, but this never made it to the final release.